I had just turned 39 when Bob and I decided that we would go to the Moab desert to celebrate my landmark 40th birthday. I have long dreamed of seeing Arches National Park.
But first, I had to write a novel.
So we aimed for heading out there on my 41st.
But the novel was kind of long. And I needed another winter to write the second half.
So we aimed on heading out there for my 42nd.
And then we bought a building and came up with this hair-brained scheme to put a cafe and farm store in it. And I had to re-write the novel.
Then I put my foot down. We needed to go in 2016.
But what if we were still working at building the cafe? We were going. But what if the cafe was open? We were going.
Bob questioned whether it was a good decision, and I became wild-eyed.
“No. We have to go.” By this point, it wasn’t really about Arches National Park. It was about proving to ourselves that we could do this: that we could do a farm transition, implement a creative expansion plan, and still know that we could do those other things that made our hearts soar. When we first came back to the farm, Bob and I had written our shared goals and dreams. And as much as we loved Sap Bush, we didn’t want to walk the path of so many other farmers we knew: the path where we become prisoners to the family business. We wanted to know that we could travel, that we could take our children on adventures, that we could see the world bit by bit, and still take care of home and farm. And so, not knowing what the future held, we reserved our tickets for October of 2016.
And now, that trip that seemed so far off is around the corner. And the last weekend the cafe will be open for the season is the same weekend we are scheduled to leave. And we can’t be there to run it.
But Saoirse and I are the baristas. And I’m the cook. And Bob plates the food. Ula and her friend Katharine wait the tables. And I do the accounting, the ordering, the menu planning. Mom and Kate fill in wherever they can, plating dishes, washing dishes, delivering dishes. But in truth, the operation has been riding mostly on my “I’ll just do it myself attitude,” with Bob and the kids filling in the many gaps. It was too much for me to think about. Maybe we’d just have to close the cafe early this year, and then never plan a family October vacation again.
Then, a few weeks ago, Kate took a day off mid-week. She drove up to my house and sat down next to me at my desk. “Nobody realized this was going to take off like this.” She gently prodded. “So, like, do you have a plan?”
A plan? Well, I planned on low projected sales. I planned on managing cash flow through hard times. I planned on what we would do with the slow hours while the cafe was open. I planned on ways that we could stay solvent if the cafe crashed and burned. I planned for the worst. I didn’t plan for the best. If everything went well, I just planned on working harder.
Meanwhile, Family Farm Day, a highly publicized county-wide event where local farms open their doors to the public, was around the corner. I didn’t give it a thought. Mom called me. “That’s the week we’ll be taking the kids to Maine. Do you have a plan to handle the crowds without us?” Not many folks usually come up our side of the mountain for those days. So I didn’t worry about it. I planned on having a normal day. If we got lucky with visitors, I just planned on working harder.
My sister-in-law, Erin, a junior executive with a large corporation, sent me a text. “Do you need help for Family Farm Day?” I didn’t bother responding. I was too busy working on the menu, too busy placing orders, too busy making pie dough.
I think that’s when INTERVENTION: Phase one began. Kate came to help out in the kitchen the weekend before Family Farm Day and informed me that Betsy, one of our former interns, would be handling the back of the house the next Saturday. Tess, who lives next door, would be on dishes. Kate and her fiancé, Joe, would handle farm tours. There was no choice presented in the matter.
I nodded ascension, then bit my lip and privately fretted about the cash flow. If I had all that help and no customers, how was I going to swing it? I’d have to make time to study the numbers more closely.
Then Mom and Kate initiated INTERVENTION: Phase two. They came down to the cafe and cornered me the afternoon before Family Farm Day. While Bob disappeared with a broom in back, they sat me down in front. WHAT. IS. YOUR. PLAN? We had people scheduled to come pick up fresh chickens. We had students in town working on a theater production. And we were on a map as one of the only family farms offering lunch in a 20 mile radius. It was time to stop planning for failure. If I didn’t figure out a way to handle success, then failure was inevitable.
I fingered my phone tentatively as I resisted listening to them. Was I ready to call in the big gun? I typed a text to my sister-in-law. Then I deleted it. I typed it again. I stared at it for a while.
I love Erin, but I’ve got a bit of a pride issue about calling on her for help on the professional front. It has nothing to do with Erin, actually. It has to do with the cultures of our professions. She lives in corporate America: the world of soulless delegation, organizational behavior, pensions, promotions, perks, profits. I live in the world of do it yourself. In my world, if you don’t need much, you don’t have to ask for much. If you’re a decent jack-of-all-trades, you can get by and keep your soul in tact. And the ego gets a nice hit of satisfaction for being indispensable…for holding knowledge and skills that others don’t possess, for honoring the soul above all else.
But Erin has a soul. A deep one. And as much as I want to draw that line between what we do, she is my family. I love her. And Kate and Mom were right. I needed her. I sent the text.
I’d pull the drinks, Betsy and Tess would work the back end. Erin would greet people, help folks pick up their pre-ordered chickens, take orders.
And Saturday morning came, we hung out the open flag, and the four of us stood around shooting the breeze while I quietly calculated my losses.
Then it got busy. Erin moved to the front of the house. I don’t know what she did, exactly, but for the first time since we’ve been open, every customer knew what to do when they entered the cafe. She organized people for farm tours. She organized people who were coming in for lunch. She organized people who needed take-out coffee. It suddenly seemed like everyone in the cafe knew what was going on. And then, she organized me, so I’d know, too. My inclination was to continue with my do-it-yourself tendencies. When a meal was ordered, I would jump back and try to show Betsy how I wanted it done. Then I’d jump forward to make the coffees, then I’d rush everything out to the tables to greet the customers, then I’d run back to work the register. This has been my habit.
Quietly, without making me feel bad, Erin worked to change the habit. She guided me over to the espresso machine. “You have orders,” she whispered in my ear. “Pull the drinks.” She lined them up for me in the order they were received (I didn’t know we could do that). She did the same for the back of the house.
For the first time, every seat in the cafe was full. And for the first time, I don’t think we forgot or lost an order. And we sold the fresh chickens, and sent people off for their farm tours.
I was breathless by the end of the day. Erin grabbed a couple pints of frozen soup from the freezer, threw her bag over her shoulder, gave a little wave, then disappeared. If I wasn’t watching more closely, I might have thought she went up the chimney to fly off in a sleigh. She left the rest of us to divvy up the tips. Betsy stayed to help us clean up.
“You know,” Betsy said as she washed the last of the dishes. “This is pretty fun. If you need help in here more often, I could do that.”
She could do that? I went home wild eyed. I didn’t know we could run a cafe this way. I didn’t know we could be organized. And the key to the organization, I realized, was with me. No. That’s not right. Let me re-phrase that. The obstruction to the organization, I realized, was me.
If I continue to plan for failure, then the cafe will remain disorganized and haphazard. It will require my do-it-yourself presence at all times in order to function. And if it always requires my presence, then Bob and I don’t get to break away when we need to care for ourselves and our family. We don’t get to travel. And for the immediate future, that means we don’t get to see Arches National Park in October. And damn. I’ve waited a long time to see that place.
On Monday morning, Bob and I sat down with a calendar. We wrote to a crew of friends who might be able to help us. We organized a free barista training course for the month of September. Over the course of the week, I began writing down our opening and closing procedures, including a list of our contacts for placing orders.
My do-it-yourself ego isn’t going to serve me much longer at the cafe. It’s fine if the ego lets me stack the firewood and can the tomatoes at home. But if I want to create something for my community, something that lasts beyond my fatigue, something that doesn’t pummel my family with over-work, something that lets Bob, the girls and I reach out and touch those parts of the world we’ve dreamed of touching while still creating something important at home, then I need to take a few lessons on running a cafe from the corporate world. I need to learn how to get out of the way and let it be bigger than me.
Travis
Shannon, I love your blog and your writing style. I feel that my wife and I have a kind of kinship with you and Bob. You guys are way busier than we are but the things you write about often seem to connect to something deep and meaningful in me. We live on what was a dairy farm in Iowa next door to my wife’s parents. We just finally, this year, were able to take our kids on big vacation and it was too Moab, Utah and Arches National Park. We should have gone in October like you guys. We went in July so the hike up to delicate arch was a little rough 105 degrees rough. We also went to Wilson’s arch which is about 25 miles south of Moab and a very short hike off the hwy. Enjoy your trip and the planning for your success. The Robertson Family, Iowa
Shannon
Thanks for the good wishes…and the assurances that we’re choosing a good time to go!
Lisa
I like reading that life with a close knit family who work together do get crazy at times but it certainly makes for deep and meaningful relationships that last a lifetime. In all of the craziness you can still count on family to teach you kindly about how to do things better by sometimes just letting go and focus on what you need to do rather than what they are doing. Look forward to hearing about your vacation once the family is back home in the routine of life.
Bronwyn
Shannon, but I’ve your writing and the way you share your life with us all. I can very much appreciate your struggle to do it all – just work harder. I think many people do, particularly women regardless of whether they are in a diy life or not.
I highly recommend the book “Getting Things Done”. It is also available as an audio book on audible, if you use that.
The main premise of the book is that it helps you set up systems you can rely on so that you are not trying to keep everything in your head and just work harder. Instead, because you’ve captured everything you have to do and one you have scheduled when you are going to do it, you can relax and completely devote your attention to the task at hand. Sound utopian? It isn’t. Just the power of organization. It takes so me time to implement the system and tween it until it is running perfectly for you, but is well with Ruth the investment of time.
Looking forward to hearing about your trip to the national parks!
Bronwyn
Shannon
I’m going to check that one out! Thanks!
Lisa
I can relate to just work harder. Sometimes, I think women are just make to multi-task and we tend to overdo it in our home and especially when you run a family business. Many love ones around you are depending on the success of your endeavor and we, as a mom too, want to please our love ones. Being organized helps preparation flourish when it’s time to take action. Have fun on your trip!
Pegi
Fantastic and inspiring!
AJ
Shannon….we share a lot of the same tendencies. If you ever want to borrow my “Little Red Hen” t-shirt, I’m sure it will fit you. It says..”and I did it all by myself!” on the back. Thanks for bringing perspective to our daily lives. Enjoy your trip.
Shannon
Laughing…laughing…laughing. Thank you!
Judy Stavisky
We were two of the customers (from Philly via the Berkshires) who filled in two seats at your lovely cafe during on Family Farm Day. What a treat! We were welcomed immediately by Shannon and Erin, up to their elbows orchestrating an elaborate coffee maker, managing multiple orders, plating food just so. While waiting for our lunch, we delighted in watching the lively scene of folks picking up their pre-ordered chickens, Bob unloading his farmer’s market goods, friends and family pitching to prepare, serve and clear the elevated farm fresh fare. One can dine at a predictable hum-drum restaurant just about anywhere but this cafe is a destination and an experience all its own. Thank you for a sumptuous lunch and a fascinating tour guided by Kate. We left nourished on many levels.
Shannon
Judy! So great to hear from you! I’m glad you enjoyed your time with us…I was so thrilled to meet you in person!
Rebecca
This makes me want to come even more than ever! I have dreams of my own restaurant. I think I’ll need to come take lessons before I get into it. I think I am so like you and I know that I need to learn the organization skills that you are learning! Enjoy your trip!!
Shannon
Don’t sign up for lessons yet, unless you want them to be in what-not-to-do!!!
Niechelle Wade
This post is priceless. I watch other vendors struggle with this at market, too. We are Blessed to live in a time when we can draw from Wisdom of the Old while responsibly utilizing technology if the New. And yes, for many people, success is far more scary a prospect than failure! Enjoy your trip! 🙂
Shannon
Wow! You can actually manage your time well enough to be able to watch other vendors? That shows you already have things organized! 😉
Anita
Dearest Shannon,
I am a DIYer but I worked corporate for many years, retail sales management. There is no way I could have run my departments without delegate, delegate, delegate. But first I had to train, train, train and reinforce that training the most tactful way possible with all the different personalities. In addition, I was in the trenches myself with them, available, a role model. Did things always run smoothly, no. I found those time a chance to learn with those involved. I was allowed vacation and I took every one of them.
Set your foundation with order, guidelines and love, like raising children, and later the results will be independent, think on their feet, shop running employees.
Enjoy your vacation guys!!
Shannon
I need to hear this, Anita…over and over and over. I delegate you to remind me to delegate.
Reanne
I definitely agree with you.
Organization and setting aside time to take care of yourself are a good way to go when trying to ensure that you don’t get over loaded with too much work. I think it’s great to have a do it yourself attitude, but with that attitude you also have to know when’s the right time share the work load as well and care for yourself as well.
Jean
How blessed you are to have family, especially a talented SIL, and good friends to support your evolution…and the courage to accept and embrace it. Enjoy watching your cafe “grow up” and your journey to Arches!
Cyn
Working smarter, not harder…. you’ve got it!!!! Happy for you.
Shannon
That’s a work in progress!!!!
Reanne
What a great post!
I completely relate to you in being someone who is a do it yourselfer. I think it’s great to have that trait and it’s nice to be able to do things for yourself, but it’s also wise to know when you may be spreading yourself too thin. Overloading yourself with too much responsibility can definitely drain you and has the potential of taking joy out of things that you cherish. It great that you were able to find a healthy balance between be able to do things yourself, but also sharing the work load. I wish all the success for café/ market!
Lisa
I enjoyed reading your blog. I understand to well about wanting things done a certain way and being particular about how things turn out that you end up trying to do everything only to look like a chicken running around with your head cut off. It is good to have people in your life who can keep you centered and show you how to slow down. These people help us let go and let others do what we have trained them to do and how we have trained them to do it the way we want it done. It is easy to forgot to enjoy the ride while we are working hard to get where we want to go.